Never start an innovation with an Idea

Gijs van Wulfen explains in his article why you should never start an innovation process with an idea, which really blinds and makes you obsessed. Read the full article.


Innovation Master Plan

The Innovation Master Plan  by Langdon Morris provides a comprehensive approach to the problem of how to manage innovation in the face of excruciating change. You can read the whole chapter online, just follow the link.

Langdon Morris is a partner of InnovationLabs and a recognized expert in the field of innovation.


Efficient brainstorming for better creativity

In this article, Tony Ulwick gives some tips to innovation teams on how to make brainstorming more efficient, which in turn will lead to greater creativity.

Tony Ulwick is a thought leader, innovator and a leading entrepreneur in the field of strategy and innovation. He is the author of the best seller What Customer Wants. Recognized master of innovation techniques, he published many articles on innovation management in the Harvard Business Review and the Sloan Business Review.

The Innovator’s Cookbook

Steven Johnson releases his new book “The Innovator’s Cookbook”, which is a selection of essays on innovations in various fields. This book will be very interesting to everyone interested in innovations. The book also includes interviews with some of the world’s famous innovators.

Steven Johnson, an acknowledged bestselling leader on the subject of innovation.