Efficient brainstorming for better creativity

In this article, Tony Ulwick gives some tips to innovation teams on how to make brainstorming more efficient, which in turn will lead to greater creativity.

Tony Ulwick is a thought leader, innovator and a leading entrepreneur in the field of strategy and innovation. He is the author of the best seller What Customer Wants. Recognized master of innovation techniques, he published many articles on innovation management in the Harvard Business Review and the Sloan Business Review.