Belgian Industrial Design Students Visit CBi

On 6th March CBi China Bridge had a visit from a group of masters engineering students from the Howest School in Kortrijk and Brugge, Belgium.  It’s always exciting to make international connections, give university students a tour of the office, and share our experiences in China’s design industry.  These students are enrolled in industrial design engineering masters coursework.

Belgian design students listen to a presentation at CBi China Bridge

Howest’s masters program has been visiting China for a number of years, doing tours through Shanghai, Beijing,  Xi’an, and Hangzhou.  Medy, one of our senior consultants, gave a presentation on CBi’s design research methodology and Cathy Huang, founder of CBi, shared her thoughts on the design industry in China.  The students were especially interested to hear our perspective on how a Chinese innovation and design strategy firm can distinguish itself from international firms, and the advantages of working with a local firm.  After our presentation and discussion, the group moved downstairs to Kaiba, a Belgian beer bar and cafe below CBi’s offices, to get a taste of home.


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